Disclosed is a system for providing an Evolved Multimedia Broadcast/Multicast Service (EMBMS) chatting service for providing a multi-chatting service. The system comprises at least one of a User Equipment (UE) to request establishment of a chatting channel and to transmit and receive a communication message and contents so as to transmit and receive the communication message with a plurality of mobile subscribers participated in the chatting channel, an evolved Broadcast Multicast-Service Center (eBM-SC) to perform control of an EMBMS service so as to transmit the communication message to the at least one of the UE using the EMBMS service, and a service provider server to transmit, to the eBM-SC, user service information, first bearer service information, and contents for each of the chatting channels, so that the UE transmits and receives the communication message with the plurality of the mobile subscribers participated in the chatting channel.