Methods and systems for transcoding in a cloud computing platform are disclosed. According to an embodiment, a receiver receives an uploading file by one data block at a time, and stores the received data blocks in various storage modules. Small segment files are then generated when the size of the received data blocks is larger than a threshold. A transcoder transcodes the small segment files from one format such as a bit rate or a frame size to another while the receiver is still receiving a new data block. The transcoded small segment files may be stitched together to form a stitched file, which may be stored in a storage module to be downloaded through a content distribution network (CDN). The transcoded small segment files may be passed to streaming servers for streaming over a network while the receiver is still receiving a new data block of the uploading file.