A urinary incontinence device comprising a flexible but shape-retaining body portion is disclosed wherein the body portion has a longitudinal axis extending from an anterior end to a posterior end thereof. The body portion is elongated in the direction of the longitudinal axis and has a length and width sufficient to cover the vulva or retracted penis of a human female or male and to form a urine-receiving receptacle. The receptacle h a shallow urine directing portion sloping inwardly and downwardly away from the vulva or retracted penis, and a deeper, narrower central urine collection portion having a urine outlet. The receptacle is elongated in the direction of the longitudinal ax of the body portion. The device also includes an attachment flange having an anterior end and a posterior end corresponding to the anterior end and the posterior end of the body portion, respectively. The attachment flange is formed to extend outwardly away from the body portion, and it includes an adhesive thereon for securing the device to entirely cover the vulva or retracted penis of a human female or male.