The sponsored multi-media blogging technique is an advertising-driven service on a computing device, such as a mobile phone, that makes the multi-media micro-blog or blog an effective carrier for advertising. The data collected while employing the sponsored multi-media blogging technique is used for user intent mining and increasing advertisement relevance for mobile advertising projects. The benefits to the sponsored multi-media blogging technique's users are a natural interface for composing multi-media micro-blogs/blogs and instant experience sharing, while the benefits to advertisers is the promoted brand impression from the contextual advertising in rich media micro-blogs/blogs.