A system for providing a recommended customized profile to a subject member of a social network for use in operating a subject customizable apparatus is described. The system includes a social network database storing profiles of members of the social network corresponding to multiple customizable apparatus including the subject customizable apparatus. The system also includes a central social network server having a processor and a tangible, non-transitory computer-readable medium storing instructions that, when executed by the processor, cause the processor to generate the recommended customized profile, for use by the subject member in operation of the subject customizable apparatus, based on at least one matching profile of other members in the social network.