Method and systems are provided for initiating communication with a social networking server maintaining user information corresponding to a user, the user information for the user comprising media preferences for the user, one or more connections associated with the user, and media preferences for each of the one or more connections, retrieving at least a portion of the user information for the user from the social networking server and generating a viewing recommendation for the user at least in part based on at least one of the media preferences of the user, and the media preferences of the one or more connections, the viewing recommendation comprising one or more multi-media content.