Described herein are some embodiments that use smart objects in a virtual universe to conserve computing resources. Some embodiments describe a first object that detects an indication to reduce resource usage of a computing resource that supports a virtual universe. Some embodiments further describe reducing, based on detection of the indication to reduce resource usage, display quality of the first virtual object according to an order of degrees of display quality reduction that corresponds to one or more degrees of resource reduction required for the computing resource. Further, some embodiments describe a second virtual object that is not reduced in display quality while simultaneously the first virtual object is reduced in display quality.