A purchaser of a CE device informs a retail clerk, at the point of sale (POS) of features of the CE device the purchaser wishes to employ, some of which require a license. The CE device is vended without the licenses but the clerk can upload the desired features to a server, which correlates the features to licensable components and which returns to the POS the license codes needed to enable the components. The codes can be provided to the CE device using RFID at the POS, or storing the codes on a removable storage at the POS and giving the storage to the purchaser, or by printing the codes as bar codes in the sales receipt at the POS and giving the receipt to the purchaser, who later scans the codes past a camera of the CE device to enable the associated licensable components.