One embodiment provides a method of controlling memory in a computer system. Airflow is generated through an enclosure at a variable airflow rate to cool a plurality of memory banks at different locations within the enclosure. The airflow rate is controlled as a function of the temperature of one or more of the memory banks. Memory workload is selectively allocated to the memory banks according to expected differences in airflow, such as differences in airflow temperature, at each of the different locations.