Invention Application
- Patent Title: LOG PROCESSING
- Patent Title (中): 日志处理
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Application No.: US13358078Application Date: 2012-01-25
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Publication No.: US20120124619A1Publication Date: 2012-05-17
- Inventor: Simon M. Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
- Applicant: Simon M. Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
- Applicant Address: US CA Mountain View
- Assignee: GOOGLE INC.
- Current Assignee: GOOGLE INC.
- Current Assignee Address: US CA Mountain View
- Main IPC: H04N21/462
- IPC: H04N21/462
Abstract:
Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
Public/Granted literature
- US08739199B2 Log processing to determine impressions using an impression time window Public/Granted day:2014-05-27
Information query
IPC分类:
