A roll forming system and a roll forming method are disclosed. The roll forming system according to an exemplary embodiment of the present invention includes a bending unit provided with synchronizing means moving a synchronizing table in keeping pace with a forming speed of a shaped beam along a process line, clamping means clamping both sides of the shaped beam, position conversion means converting a position of the shaped beam between a cutting position and a bending position, cutting means cutting one side of the shaped beam by a cutting wheel, and a bending means stretch-bending the shaped beam to have a predetermined curvature.