The invention relates to a traditional closure means that can be actuated to open a container (10, 40, 70), which closure means comprises at least one actuation section (21, 50, 81) at which a user engages the closure means to perform an opening process and one closure section (22, 51, 83) operatively connected to the actuation section (21, 50, 81), which closure section closes the container and in which closure section the container is opened during the opening process, and with which closure section a fragrance is associated, wherein in order to avoid scent being released into the environment in an uncontrolled manner, it is proposed that a means for releasing the scent in a time-controlled manner be provided, which means is associated with the closure means, with which the activation of the release of the scent is performed in response to the performance of the opening process to open the container and which comprises a fragrance reservoir (30, 60, 90), which accommodates the fragrance, wherein the reservoir comprises a reservoir wall that can be broken open during the performance of the opening process. According to the invention, fragrance is applied to the actuation section (21, 50, 81).The invention further relates to a container (10, 40, 70) having such a closure means and to a method for opening such a container.