Methods, systems, and apparatus, including computer programs for receiving communication data, determining a current geographic location of a computing device in response to receipt of the communication data, defining location data corresponding to the current geographic location, receiving user input at the computing device, the user input being indicative of a reaction of a user to receipt of the communication data, defining user reaction data based at least in part on the user input, defining one or more rules for reacting to received communication data based at least in part on the user reaction data and the location data, receiving subsequent communication data, and responding to the subsequent communication data based at least in part on the one or more rules.