A vehicle seat having an airbag module with an inflatable airbag cushion; a single or multi-part cover configured to cover the airbag module and an upholstered member, wherein an opening line for the airbag cushion is provided in the cover; and a reinforcing insert disposed between the cover and the airbag module for orientation of the airbag cushion when the latter inflates. In a non-triggered state of the airbag module, the reinforcing insert is folded into a multi-layer folded region that extends substantially orthogonally relative to the opening line. Upon an opening of the airbag cushion at the opening line, vertical force components can be formed in the region of the multi-layer folded region.