A context dependent computing device. The computing device configures itself for operations based on its context. The computing device may determine its context by reading a value from a tag using low power transmissions such that receiving a value from the tag provides an indication of proximity to a location where the tag is affixed. The value read provides an indication of a desired operation. In response to reading a value of a tag, the computing device may identify an application to launch, identify devices with which to pair or take other actions that configure the computing device for its context.