Invention Application
- Patent Title: LOYALTY OFFER MODELING
- Patent Title (中): LOYALTY提供建模
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Application No.: US12958841Application Date: 2010-12-02
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Publication No.: US20120143669A1Publication Date: 2012-06-07
- Inventor: Anoop Anantha , Murali R. Krishnan , Miller Thomas Abel
- Applicant: Anoop Anantha , Murali R. Krishnan , Miller Thomas Abel
- Applicant Address: US WA Redmond
- Assignee: MICROSOFT CORPORATION
- Current Assignee: MICROSOFT CORPORATION
- Current Assignee Address: US WA Redmond
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
Loyalty offer modeling techniques are described. In one or more implementations, interaction with a loyalty service via a network is performed to model one or more loyalty offers for a use in conjunction with a merchant. Information is transmitted via the network for receipt by the loyalty service, at least a portion of the information describing consumer interaction with the merchant that pertains to the loyalty offer that is sufficient for use by the loyalty service to manage participation of the consumers with the one or more loyalty offers of the merchant.
Information query