发明申请
US20120143672A1 Systems and Methods for List Ranking and Ads Placement Using Interaction Freatures
有权
使用互动自由的列表排名和广告展示的系统和方法
- 专利标题： Systems and Methods for List Ranking and Ads Placement Using Interaction Freatures
- 专利标题（中）： 使用互动自由的列表排名和广告展示的系统和方法
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申请号： US12982539申请日： 2010-12-30
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公开(公告)号： US20120143672A1公开(公告)日： 2012-06-07
- 发明人: Siyu You , Jiacheng Guo , Quansheng Duan
- 申请人： Siyu You , Jiacheng Guo , Quansheng Duan
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement.
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