发明申请
US20120143691A1 SYSTEM AND METHOD FOR PROVIDING USER-SPECIFIC ADVERTISEMENT ON BASIS OF M2M COMMUNICATION, AND MOBILE TERMINAL
审中-公开
基于M2M通信和移动终端提供用户特定广告的系统和方法
- 专利标题： SYSTEM AND METHOD FOR PROVIDING USER-SPECIFIC ADVERTISEMENT ON BASIS OF M2M COMMUNICATION, AND MOBILE TERMINAL
- 专利标题（中）： 基于M2M通信和移动终端提供用户特定广告的系统和方法
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申请号： US13307340申请日： 2011-11-30
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公开(公告)号： US20120143691A1公开(公告)日： 2012-06-07
- 发明人: Min Soo KIM , In Hak Joo , Moon Soo Lee , Chung Ho Lee , In Sung Jang , Sung Woong Shin
- 申请人： Min Soo KIM , In Hak Joo , Moon Soo Lee , Chung Ho Lee , In Sung Jang , Sung Woong Shin
- 申请人地址： KR Daejeon
- 专利权人： Electronics and Telecommunications Research Institute
- 当前专利权人： Electronics and Telecommunications Research Institute
- 当前专利权人地址： KR Daejeon
- 优先权： KR10-2010-0121992 20101202
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
Provided are a system and method for providing a user-specific advertisement on the basis of machine-to-machine (M2M) communication, and a mobile terminal. The method includes: receiving an advertising message broadcasted from at least one mobile terminal; extracting an advertisement according to a user situation using profile information set by a user of the mobile terminal; and presenting and displaying the extracted advertisement.