Social networking feed extensibility based on data types is described. An apparatus may comprise a custom feed system that when executed by a processor is operative to customize a social networking feed for a social networking system. The custom feed system may comprise a message reception component operative to receive a message from a client device, a message analysis component operative to determine a message type of the message based on a syntax of the message, and a message display component operative to display the message with a message display style specific to the message type of the message. Other embodiments are described and claimed.