Methods, systems, and computer program products are provided for social network relationship mapping. In an embodiment, a method is disclosed that includes identifying one or more terms within content displayed to a user; for each identified term: transmitting the identified term to one or more social networking servers supporting a social networking application, in response to transmitting the identified term to the social networking servers, receiving from the social networking servers a list of people that correspond with the identified term, directing a display device to display the list of people that correspond with the identified term, and in response to user input, adding an identification of a person from the list of people to a mapping clipboard; directing the display device to display a relationship graph that indicates how people identified in the mapping clipboard are connected to each other in the social networking application.