A method and apparatus for generating a subliminal alert at a computing device is provided. A first audio file comprising a subliminal alert is selected, the first audio file enabled for processing by a processing unit to control a speaker at the computing device. The first audio file is at least one of: a subliminally audible length; a subliminally audible volume; and chosen based on previous conditioning of a user to the first audio file. The first audio file is associated with at least one alert condition, such that when the alert condition is met, the processing unit controls the speaker to play the first audio file thereby providing the subliminal alert.