A computerized tool to visually display data using a graphical object. Visual display components may be identified that can represent a portion of the data and may be proposed to a user, based on visual characteristics of each of the visual display components and parameter(s) of the data. A visual display component selected from these components based on user input may be linked to the portion of the data set so that the visual display component will modify the appearance of the graphical object in a way that represents the portion of the data. Different visual display components may be identified and suggested for a user's selection to represent other portions of the data using the graphical object. The graphical object may thus be incrementally refined to ultimately result in the visual representation of the data.