A method, system and computer program product for assisting users to generate the desired meme in a document. A document is scanned to identify parts of speech, numerical text or numbers and images (collectively the “terms”) that provide positive/negative memes. A score for each of these terms is assigned. A score may then be assigned to each designated primary object (e.g., individual, company) discussed in the document using the scores assigned to the identified terms. Options may then be provided to modify the document to provide the type of meme (e.g., positive or negative meme) desired by the author to be associated with the particular designated primary object. Upon receiving a selection of one or more of these options, the document is modified accordingly to generate the desired meme in the document.