A method and apparatus for optimizing the mobile media received by a mobile device is disclosed. The apparatus operates with a radio access network, a mobile device operating in the radio access network, and a media server providing mobile media data to the mobile device wherein the mobile device connects to the media server using the radio access network. The apparatus includes a optimization application server coupled to the radio access network. The optimization application server includes positioning indexed performance information based on the positioning information and performance of a plurality of mobile devices operating in the radio access network. The optimization application server triggers adjustments to a parameter at least one of the radio access network, the mobile device and the media server by comparing the location of the mobile device in the radio access network to the optimization application server and sending a message to the radio access network to adjust the parameter.