A method and apparatus for dispensing a predetermined amount of pre-stretched film based upon load girth. An amount of pre-stretched film to be dispensed for at least a portion of a relative revolution between a film dispenser and a load is determined based upon the girth of the load to be wrapped. Good wrapping performance in terms of load containment (wrap force) and optimum film use may be obtained by dispensing a length of pre-stretched film that is between approximately 100% and approximately 130% of load girth. Once the amount of film to be dispensed per relative revolution is determined, a ratio of final pre-stretch surface speed to relative revolutions (i.e., number of pre-stretch roller revolutions/relative rotation) can be set. Thus, for the at least a portion of a revolution of the rotating ring and dispenser, a predetermined amount of film is dispensed and wrapped around the load.