This invention is a luminous product structure, in particular one that takes advantage of the special design of a product's dazzling body to create a dazzling effect, making the product more attractive; it includes a casing and a luminous unit; the casing has a dazzling casing which has a series of multiangular diamond-cut dazzling bodies joined to surrounding raised strips; the luminous unit comprises of a circuit board and a luminous unit and can be fitted into inside of the casing, the aforementioned design allowing the luminous unit to glitter and, in conjunction with the multi-face light refraction special feature, effectively increasing the novelty and added-value of the product.