A powder conveying apparatus includes a powder containing unit that contains powder and at least a portion of which is deformable; a discharging unit that discharges the powder from the powder housing unit to an outside; a delivery member that moves toward the discharging unit side while pushing the deformable portion of the powder containing unit inward to thereby convey the powder to the discharging unit; and an oscillation applying unit that applies oscillation to the discharging unit. Driving of the oscillation applying unit is controlled in response to an operation of the delivery member.