Disclosed is a glossy surface forming apparatus containing a heating member to heat an image support on which a toner has been supplied, a belt member with which the image support is brought into close contact via the toner having been melted via heating by the heating member to convey the image support in a state of being in close contact, a cooling member to cool the toner on the image support which is being conveyed in a state of being in close contact with the belt member, and a separating member to separate the image support on which the toner has been solidified via cooling by the cooling member from the belt member, and the belt member contains at least a polyimide resin having a fluorine atom in the molecular structure and the center line average roughness Ra of the surface making contact with a toner layer is at most 0.3 μm. A glossy surface forming method is also disclosed.