A household member number distribution estimation apparatus of the present invention includes a subscriber information acquisition unit that acquires subscriber information that is information regarding subscribers of mobile terminals of a specific carrier in a region within a predetermined range and with which user IDs and main line numbers of the mobile terminals are associated, a household terminal number extraction unit that, by referring to the subscriber information, extracts the number of household terminals that is the number of the mobile terminals for each main line number, a household number extraction unit that extracts the number of households per number of terminals, and a household number estimation unit that, by using a terminal subscription rate in the region within the predetermined range to correct the number of households per number of terminals, estimates the number of households per number of household members that is the number of households for each of the number of household members constituting a household. Thus, the household member number distribution estimation apparatus enables to obtain the number of households for each of the number of household members with high accuracy on the basis of easily obtainable data.