A method performed by an electronic camera in flash mode is as follows. A scene ambient lighting indication is obtained. An integration time interval and a flash pulse-on time interval for taking a picture is then set. The set integration time interval is shorter when the indication is bright than when the indication is dark; and the set flash pulse-on time interval is longer when the indication is bright than when the indication is dark. An image is captured using the set integration time interval and the set flash pulse-on time interval in accordance with an electronic rolling shutter (ERS). Other embodiments are also described and claimed.