A developing device includes a developer carrier that holds a developer on a surface thereof, rotates around a rotation axis, and supplies the developer to an image carrier at a facing portion at which the developer carrier faces the image carrier; a transport member that transports the developer in a transport direction along the rotation axis while supplying the developer to the surface of the developer carrier; and a guide member that includes a guide portion that guides, toward downstream in the transport direction, the developer that has passed the facing portion without being supplied to the image carrier, the guide member making an amount of the developer that reaches the transport member on an upstream side of the guide portion in the transport direction be smaller than an amount of the developer that reaches the transport member in on a downstream side of the guide portion.