Embodiments described herein include an upstream measurement module, a curler downstream of the upstream measurement module, and a print station downstream of the curler. The upstream measurement module includes a transport on which media is tacked to flatten the media and a curl sensor to generate a curl signal corresponding to a media curl of the media on the transport. The curler curls the media in response to the curl signal to reduce a magnitude of the media curl. The print station includes a marking unit to dispose a marking material on the media and a transport to transport the media past the marking unit, wherein the first and second transports apply a substantially equivalent hold down force to the media.