发明申请
US20120209695A1 METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN
审中-公开
用于定量广告活动的有效性的方法
- 专利标题： METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN
- 专利标题（中）： 用于定量广告活动的有效性的方法
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申请号： US13211265申请日： 2011-08-16
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公开(公告)号： US20120209695A1公开(公告)日： 2012-08-16
- 发明人: Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
- 申请人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.
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