A content aggregation and distribution service, which can execute in a cloud computing environment, provides content based on a broadcast user's topics of interest to a subscriber user based on the context of the subscriber. An example of a broadcast user is a celebrity. Content is automatically gathered about the broadcast user's designated topics of interest from online resources, and filtered and distributed based on a context of the subscriber. Some examples of online resources are websites, social networking sites, and purchase transaction systems. An example of broadcast content is a recommendation which may have been entered directly to the service or posted by the celebrity in his or her social networking account. Both the broadcast user and the subscriber can control respectively the distribution and reception of content with subscription settings. For examples, the settings may set limitations with respect to topics, contexts, and subscriber profile data.