Carrier aggregation to enhance Evolved Multimedia Broadcast Multicast Service (eMBMS) includes transmitting unicast signaling for a unicast service on an anchor carrier to mobile entities, transmitting eMBMS signaling on a second carrier different from the anchor carrier to the mobile entities for use with the unicast signaling, and various techniques for practical application of carrier aggregation for eMBMS enhancement. In addition, allocating subframes used for MBMS on a Single Frequency Network (MBSFN) includes allocating at least a portion of one or more subframes otherwise reserved for unicast subframes on a mixed carrier to provide an increased allocation of subframes carrying MBSFN information, transmitting MBSFN signals on the increased allocation of subframes, and more detailed aspects.