A system and method for creating and managing custom lesson plans. A computing device includes a lesson planning tool that receives a lesson creation request from a user. The lesson planning tool is responsive to the lesson creation request to create a customized lesson plan based on game data and rule data included in the lesson creation request. The lesson planning tool also creates and stores a customized lesson plan record in a database. The customized lesson plan record identifies the customized lesson plan and audience members that are eligible to access the customized lesson plan. The lesson planning is responsive to a lesson plan request from another user to determine whether the other user is eligible to access customized lessons plans stored in the database based on audience data included in the lesson plan request.