An image forming apparatus includes: a head unit that ejects ink; and a control unit that creates pixel data showing the amount of the ink ejected on predetermined pixels, and ejects metallic ink containing metallic particles from the head units such that the amount of the metallic ink is smaller than the amount of the metallic ink shown by the pixel data in a portion of the pixel inside the pixels on the outline of a metallic image formed by the ejected metallic ink and such that the amount of the eject ink per area is larger than the amount of the metallic ink at the inside pixels in the pixels on the outline, on the basis of the pixel data.