A method is provided for processing a Web page for display on a device in communication with a server when the Web page is selected by a user clicking on a hyperlink. The method comprises the following steps. Text associated with a link label of the hyperlink is stored. The stored text is used to identify a relevant portion of the Web page that is desired by the user. At least a portion of a Web page identified by a link destination of the hyperlink is retrieved. The relevant portion of the Web page is presented to the user. A computer readable medium comprising instructions for executing the method and a computing device configured to execute the instructions are also provided.