发明申请
- 专利标题： AUGMENTED VIEW OF ADVERTISEMENTS VIA HEAD-MOUNTED DISPLAY
- 专利标题（中）： 通过头戴显示屏的广告视图
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申请号： US13041775申请日： 2011-03-07
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公开(公告)号： US20120229909A1公开(公告)日： 2012-09-13
- 发明人: JOHN CLAVIN , MEGAN LESLEY TEDESCO , DANIEL JOHN WIGDOR
- 申请人： JOHN CLAVIN , MEGAN LESLEY TEDESCO , DANIEL JOHN WIGDOR
- 申请人地址： US WA REDMOND
- 专利权人： MICROSOFT CORPORATION
- 当前专利权人： MICROSOFT CORPORATION
- 当前专利权人地址： US WA REDMOND
- 主分类号： G02B27/01
- IPC分类号： G02B27/01
摘要：
A head-mounted display (HMD) provides an augmented view of advertisements to an HMD wearer. In some embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to provide additional information and/or to personalize the advertisement to the HMD wearer. In other embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to remove the advertisement from the HMD wearer's view or to replace the content of the advertisement with non-advertising content.
公开/授权文献
- US08670183B2 Augmented view of advertisements 公开/授权日：2014-03-11
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