A transparent display apparatus and a method for operating the same are disclosed. The method may include detecting an object located proximate to the transparent image display apparatus; determining a position of the detected object relative to the transparent image display apparatus; and selecting, from among multiple, different augmented object displays associated with the detected object, an augmented object display based on the determined position of the detected object relative to the transparent image display apparatus. A first augmented object display may be selected based on the determined position being a first position relative to the transparent image display apparatus, and a second augmented object display may be selected based on the determined position being a second position relative to the transparent image display apparatus. Display of the selected augmented object display is controlled on the transparent image display apparatus.