Embodiments of the present invention provide a bandwidth control method, apparatus, and system. The method includes: receiving an access request message sent by a user equipment; obtaining, according to the access request message, a group identity of a group to which the user equipment belongs and group-aggregate maximum bit rate parameter information of the group to which the user equipment belongs, so that a bandwidth control device performs bandwidth control on a user equipment in the group according to the group identity and the group-aggregate maximum bit rate parameter information.