A reward points management system and a method for reward points management provide a user with rewards points for transactions between the user and an advertiser. The reward points management system includes a maximum reward points determination unit to determine a maximum amount of reward points based on advertising expense for a specified period of an advertiser allowed to provide reward points; and a reward points determination unit to determine reward points for each user based on a payment remunerated by the user on a product or service of the advertiser and the maximum amount of reward points allotted.