Disclosed herein are an electronic paper display device and a driving method thereof. The electronic paper display device includes: rotating balls each having at least two display areas colored in different colors and including a portion charged with a positive charge and a portion charged with a negative charge; a driving controller generating a driving voltage for rotating the rotating balls; and an upper electrode and a lower electrode provided above and below the rotating balls, respectively, and receiving a driving voltage from the driving controller, wherein the driving controller may apply a first driving voltage for rotating the rotating balls between the upper electrode and the lower electrode for time duration T1 and apply a second driving voltage, which has a polarity opposite to that of the first driving voltage, between the upper electrode and the lower electrode for time duration T2.