A media service controller controls how one or more base stations transmit media content from one or more media servers to mobile stations. The media service controller may control whether a mobile station receives media content via a unicast or a multicast connection, e.g., based on a predefined schedule and/or on whether other mobile stations served by the same base station are receiving the same media content. The media service controller may provide a content discovery service through which a first media server may determine whether other media servers are providing the same media content. The media service controller may facilitate changing a source of media content received by a mobile station, e.g., by changing the source from a first media server to a second media server when the mobile station moves from an area associated with the first media server to an area associated with the second media server.