Methods and systems for facilitating distribution of content are disclosed. In one example embodiment, a method of facilitating demand-driven population and management of online content within a video-on-demand (VOD) service includes receiving trend information and a link reference at one or more input ports, the reference being at least indirectly indicative of a location at which the content is available, and obtaining and normalizing, by way of one or more processing devices, metadata pertaining to the content. The method further includes determining business rule information pertaining to the content based at least indirectly upon the trend information, content provider policy information, and the normalized metadata, via the processing device(s), and outputting via one or more output ports the business rule information for receipt by the VOD service, whereby availability and prioritization of the content at the VOD service is based at least in part upon the output business rule information.