A system and methodology that facilitates efficient utilization of bandwidth on a transmission link between a base station and a core mobility network, during content delivery is provided. Moreover, the system includes a data storage device, adjunct to, or integrated within, the base station for storing content locally. Typically, the data storage device is updated by downloading content from the core network at an optimal time. For example, content can be downloaded to the data storage device when the core network-to-base station link is idle, under utilized and/or has sufficient bandwidth for the download. On receiving a request for content from a user equipment (UE), the base station can directly deliver the content to the UE from the data storage device, over an air interface, when the requested content is locally available.