Embodiments of methods, systems and apparatuses for distributing content over a communication network are disclosed. One method includes managing, by at least one content distribution server, a plurality of content, assisting in preloading at least a portion of the content to a storage element associated with a wireless device, identifying a portion of a user interface of the wireless device, and sending configuration information to the wireless device, the configuration information configured to assist the wireless device in placing, in the identified portion of the user interface, a service launch object that launches the content.