Discovery rights to discoverable in-game content is provided to players of a videogame. The discovery rights to a given set of discoverable content in the videogame provide a player or group of players to which they are assigned control over one or more aspects of the given set of discoverable content. This control may be observable by other players or groups of players of the videogame, and may be exclusive to the assigned user or user group. The provision of discovery rights may encourage a more complete exploration of a videogame by players or groups in an effort to obtain more discovery rights. The discovery rights may provide discovering players or groups with status within the videogame, an opportunity to reward friends and/or impede the progress of rivals, an opportunity to obtain value within the videogame, and/or provide other advantages to discovering players. Discovery rights may be transferable between players or groups.