A method and apparatus for enabling virtual tags is described. The method may include receiving a first digital image data and virtual tag data to be associated with a real-world object in the first digital image data, wherein the first digital image data is captured by a first mobile device, and the virtual tag data includes metadata received from a user of the first mobile device. The method may also include generating a first digital signature from the first digital image data that describes the real-world object, and in response to the generation, inserting in substantially real-time the first digital signature into a searchable index of digital images. The method may also include storing, in a tag database, the virtual tag data and an association between the virtual tag data and the first digital signature inserted into the index of digital images.