Invention Application
- Patent Title: UNIFIED YIELD MANAGEMENT FOR DISPLAY ADVERTISING
- Patent Title (中): 用于展示广告的统一管理
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Application No.: US13116949Application Date: 2011-05-26
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Publication No.: US20120303464A1Publication Date: 2012-11-29
- Inventor: Robert Paul Gorman , Pavel Berkhin , Nikhil Devanur Rangarajan , Marc Diamond , Peng Han , Bashar Kachachi , Muthukrishnan Paramasivam , John A. Beaver , David G. Heindel , Izzet Can Envarli , Ye Chen
- Applicant: Robert Paul Gorman , Pavel Berkhin , Nikhil Devanur Rangarajan , Marc Diamond , Peng Han , Bashar Kachachi , Muthukrishnan Paramasivam , John A. Beaver , David G. Heindel , Izzet Can Envarli , Ye Chen
- Applicant Address: US WA Redmond
- Assignee: MICROSOFT CORPORATION
- Current Assignee: MICROSOFT CORPORATION
- Current Assignee Address: US WA Redmond
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
Systems and method can be provided for selecting advertising payloads for display in an available advertising impression location. The advertising payloads can be selected based on an auction between various types of hosted and third party campaigns, including hosted reserved advertising campaigns and hosted non-reserved advertising campaigns. The rules of the auction can be set and/or updated over time to allow hosted campaigns to meet desired goals, such as delivering a minimum number of impressions or spending an expect budget amount.
Information query
